About STYL Solutions
Ride on the wave of Industry 4.0! Join STYL Solutions in the forefront of using Fintech and IoT technologies for smart city/nation transformation. Headquartered in Singapore with an R&D center in Vietnam, STYL Solutions designs, develops, and supplies hardware, software, and integrated solutions for applications in payment, loyalty management, location tracking, self-service operation, telemetry. Our market segment coverage extends from financial services, retail, mass transit, education to social services markets in Singapore and South Asia Pacific.
Our vision is to use Fintech and IoT to create smart and efficient cities that enhance Quality of Life through convenience and healthier living.
Job Description
Responsibilities
We are seeking a high-caliber, commercially sharp Head of Marketplace to build, scale, and manage our marketplace platform growth in the Education and Health segments.
In this strategic leadership role, you will take full P&L ownership of a hybrid marketplace and direct e-commerce model. You will oversee third-party merchant growth (monetized via Listing and Lead Generation fees) while simultaneously building and managing our in-house/ 1P product portfolio (i.e. educational , health & wellness products, proprietary courseware, medical devices, or branded kits). Your mission is to balance marketplace scale with high-margin direct product sales to create a dominant, end-to-end e-commerce destination for consumers.
Key Responsibilities
1. Hybrid Business Model & P&L Ownership
- Full P&L Ownership: Drive top-line GMV, listing revenue, lead-gen revenue, and gross margins across both 3P (third-party marketplace) and 1P (first-party proprietary products) lines of business.
- 1P vs. 3P Portfolio Strategy: Strategically determine when to partner with 3P vendors versus sourcing, developing, or private-labeling proprietary 1P offerings to maximize margin and platform defensibility.
- Monetization Optimization: Manage tiered listing packages, pay-per-lead pricing, and sponsored product placements alongside 1P product pricing and margin optimization.
2. Proprietary Product Sourcing, Procurement & E-Commerce (1P)
- Direct Sourcing & Vendor Management: Identify, negotiate, and establish direct supply chain relationships with manufacturers, publishers, and product suppliers in health and education.
- Inventory & Category Management: Oversee forecasting, inventory turnover, stock planning, pricing strategies, and fulfillment logistics to minimize stockouts and operational risk.
- Product Line Development: Identify high-demand consumer trends (e.g., specialized health kits, educational tools, wellness products) to launch high-margin, proprietary-branded products directly on the platform.
- 3. B2C Demand Generation & Lead Conversion (Consumer Focus)
- High-Converting Consumer Funnel: Drive B2C traffic (SEO, SEM, paid media) and convert top-of-funnel visitors into both direct product buyers and high-intent leads for 3P partners.
- Smart Matching & Cross-Selling: Optimize search and discovery algorithms to seamlessly cross-sell 1P proprietary products alongside 3P service listings (e.g., offering proprietary study kits with tutor leads, or wellness products alongside clinic booking leads).
- Funnel Optimization: Maximize search-to-cart conversion for 1P products and search-to-lead conversion for 3P merchant listings.
4. Third-Party Marketplace & Merchant Success (3P Supply)
- 3P Merchant Acquisition: Oversee recruitment and onboarding of certified health professionals, clinics, edtech providers, and institutional partners.
- Lead Quality & Merchant ROI: Maintain high match rates and lead conversion quality for 3P merchants, ensuring strong renewal rates on listing packages.
- Compliance & Quality Assurance: Enforce strict verification standards across both 3P service credentials and 1P physical/digital product compliance (regulatory health guidelines, educational standards).
Qualifications
- Proven Track Record: Min. 8 years of experience in high-growth E-Commerce / Marketplace platforms, managing direct product sales/sourcing OR 3P merchant listings/lead generation.
- Sourcing & Merchandising Expertise: Hands-on experience with product sourcing, vendor procurement, inventory management, and gross margin optimization for physical or digital products.
- Consumer Demand & Conversion Focus: Deep expertise in B2C acquisition, e-commerce merchandising, conversion rate optimization (CRO), and consumer search behavior.
- Domain Experience: Strong prior experience directly sourcing, procuring, and managing vendor/manufacturing relationships for Educational products (e.g. learning kits, test prep materials, digital/hardware devices) and Healthcare/Wellness products (health kits, medical devices/supplies, care items, supplements) preferred.
- Commercial Leadership: Demonstrated experience managing complex P&Ls across multiple business models.
- “Commercial Hunter” Mindset: Resourceful, tenacious, and outcome-obsessed with a strong drive to negotiate razor-sharp margins
- Analytical & Data-Driven Rigor: Instinctively focuses on metrics that truly impact business growth (i.e. actual profit margins, CVC, LTV) rather than vanity metrics, leveraging data to run new ideas and make informed business decisions
- Regulatory Sensitivity: Uncompromising commitment to product quality, safety standards, and merchant credentialing, with the ability to navigate medical/educational compliance smoothly without losing commercial momentum.
- Ambiguity Navigator & Strategic Agility: Ego-free adaptability to move seamlessly from executive strategy and P&L modeling to granular factory supplier negotiations and conversion funnel optimizations.
- Cross-Functional Catalyst: Natural collaborator capable of bridging communication between stakeholders.
What measures the success of the role:
- Financial P&L Ownership: Achievement of year-over-year growth for assigned business segment(s) in total Gross Merchandise Value (GMV) and consistent improvement of gross margins across both 3P (marketplace) and 1P (proprietary product) business lines.
- Revenue Diversification: Successful attainment of revenue targets across all monetization streams of assigned business segment(s)
- Conversion Rate Optimization (CRO): Demonstrated improvement in the consumer funnel, specifically increasing search-to-cart conversion rates for 1P products and search-to-lead conversion rates for 3P merchant listings.
- Merchant Success & Retention: Maintenance of high lead quality and strong ROI for 3P partners, reflected in high renewal rates for listing packages and stable merchant acquisition numbers.
- Inventory & Category Health: Optimization of inventory turnover and supply chain efficiency for 1P products, minimizing stockouts while maximizing margin-per-unit.
- Quality & Compliance: 100% adherence to regulatory guidelines and safety standards for all 1P and 3P listings.
